Validata is a market leader in employment screening, offering software and solutions to help organizations understand who they are hiring.
The brand already had a name and a great service, but the storefront and the story behind it were never defined. So, together with Validata, we searched for the core of their brand.
This core revolves around the promise of "The comfort of being sure". Within this brand promise, we developed a brand identity and campaign framework that Validata can use to move forward. With easily adaptable assets and a new set of campaign lines.