In short
From just 'giving' to 'thoughtful giving'. A new brand identy and story for a new sustainable future.
Insight
To create a paradigm shift in the promotional gifts industry, market leader Maxilia is transforming their entire product portfolio ánd brand.
Idea
Showing why promotional gifts can be sustainable. As long as you dare to change.
Result
We redeveloped the entire brand from positioning to story to identity. Making Maxilia ready for their new sustainable future.
