TechMeUp

EersteStap.nu

IN SHORT

Higher salary. A permanent contract. A new life. Those who switch careers to become an IT professional are almost guaranteed to experience these benefits. But taking the first step towards a new life is difficult.

In the campaign EersteStap.nu, we play with those doubts. Through impactful out-of-home advertisements throughout the Netherlands, and an online video and social media campaign that directly addresses potential career switchers.

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