Boels Rental's biggest enemy? Delays. Unreliable equipment, scheduling issues, safety risks - all of these things cause trouble for the customers of Europe's largest rental company. That's why the brand has one goal: to keep you going. This idea is brought to life in their winter campaign, "Press To Keep Going".
We handled the entire international campaign, from strategy to production. The messages were seen in online videos, social media ads, displays, and emails. "Press To Keep Going" was featured in countries such as the UK, Czech Republic, Germany, Austria, Poland, Slovakia, and the Netherlands.