In short
auto-dealer.com introduces a new buying experience in the automotive industry.
Insight
Buying a new car the old way means a lot of insecurity hassle.
Idea
Multiple brands, better deals and local service. All supported by a frictionless user experience. Those were the building blocks shaping the brand's positioning. All leading up to the brand promise 'Buying a new car was never this easy'.
Result
We developed the brand's positioning, identity and launch campaign. Creating a brand introduction in the German, Swiss and French market.
